Ruth’s Pet Behaviour Services

My proposal for our ‘Launch’ module was going around helping small local Cornish business’s, by redesigning their advertisements and shed light on the importance of design and how much a change in design can make from something that’s constantly disregarded to something that stands out and becomes eye-catching. This idea stemmed from Max Kolo he’s a digital artist on YouTube. I started exploring around Falmouth and looking for interesting opportunities from locals in Cornwall that present themselves in a hidden way because the design might not have been something they invested too much time in for limited resources or finance or maybe just because they think it doesn’t matter or can have any real impact on their brand. I want to challenge this mindset and educate people on how big design can make an impression on a buyer, audience or customer sometimes a second glance from someone passing by is more necessary than we think. (These projects included Ruth’s PBS and Social ride)

For Ruths brand identity I wanted to stay true to her brands purpose but not steer off too far from what she had already chosen. I didn’t want her to find something completely opposite to her original flyer (since I wasn’t communicating with her I had to in-vision what she would possibly like which proved difficult without her opinion). Intentionally I kept to the original colour pallet of the flyer with some extra additional colours that would compliment the piece. When I explored her instagram page through her website I noticed she didn’t have a logo which she could identify with so that customers could recognise her company so I included some different options she could choose from. On the original flyer I really liked the typographic element that included the cat and dog so I kept the idea in mind for this project. The typography had to be clean for clear readability but I also wanted it to feel lively (I used an interactive font but edited the font with some simple line work to make it more unique). I wanted the design to feel approachable and playful as animals tend to have that overly friendly characteristic.

Redesigned flyer A3

First thing was sketching a digital version where I played around with composition and tried to envision the final result a much as I could. On the original flyer I didn’t think the information on how to book and get in contact was clear enough. The phone number was written in the smallest possible letter size. Which someone who can’t read well might struggle to gain the information of, just to give up and move on. So for the piece I wanted the number to be easily accessible and for it to be able to tear off, so that a client can take it with them in case they didn’t have time to process the information straight away. When I first identified the original flyer what really stuck out to me were the dogs but I wanted to add a comedic element to the “bad behaved dog”. This will be the main selling point so I opted for a watercolour illustrative before and after so that the client can envision what the service could offer.

Redesigned flyer A3

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